In our ever changing society, there are always words being added to the dictionary. Some words like glamper (a glamorous camper), ankle-slapper (a small wave), and hen weekend (kind of like a girls night) are not extremely important to know to be able to efficiently like ones everyday life. Others such as top surgery (when an individual gets sex reassignment surgery on the upper half of their body), and self hard (the act of deliberately harming the surface of your own body) are becoming increasingly important in todays society.
In the broadcast world, it is important to stay up-to-date with the popular words and trends. This insures that you can stay as connected to your target markets as possible as well as adapt to the different changes that are happening within the communities you’re reaching. If you don’t stay current with the hip new words, you could be missing out on an advertising opportunity or a way to stay relevant in the days trends. Yes, it can be cringeworthy when businesses try to be trendy, BUT it gets people to talk about the company!